Monday, March 29, 2010

TckTckTck: Where Should We Go Next - You Told Us.

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TckTckTck | The World is Ready | Grow the Movement - Newsletter for March 2010

tck action now

Where Are We Going Next? You Told Us.


When the original idea for TckTckTck came about, we imagined a global campaign that burned fast and bright; energizing people in advance of the Copenhagen conference and ending in December when world leaders signed a fair, ambitious and binding treaty for climate action. Since we didn't get the deal we needed in Copenhagen it is clear that our 15 million-strong global movement is not done yet.

Before we unveil the next phase of our campaign, we wanted to get feedback from our supporters on the elements of TckTckTck you felt were most useful and how you would like to see us grow the movement in 2010. More than 3,000 of you responded to our survey and we are pleased to share the results.

First, A Little About You:

  • You represent a global effort for tackling climate change. While 70% of you are from countries in the developed world, respondents from more than 90 countries took our survey.
  • You're more than green. Just over half of you (51%) have been involved in environmental or global development issues for a while, but a full one-quarter of respondents had never participated in a climate campaign before joining TckTckTck. This is exciting as it means our campaign achieved its goal of educating new people about climate change.
  • You're well-connected. 47% of you discovered us through your association or participation with one of our climate partners, but 15% of you found us online, either through social networks like Twitter or Facebook (15%) or through internet searches (10%).
  • You like to think positive. 54% of you believe that your signature/pledge to our global mandate for climate action made a difference leading up to the Copenhagen conference last December.
To see the full results of our survey and learn what 85% of our respondents say they are committed to doing, read on.
info

in this issue

  • Results from our Supporter Survey
  • TckTckTck wins We Media 'Game Changer' Award
  • Lights Out for Earth Hour 2010

you in action

Tuvalu is Turning Off the Power to Their Entire Nation for Earth Hour 2010. What Are You Doing?


Earth Hour LogoThe smart minds at Concepto Diseño in Bogotá, Colombia have the right idea. They're inviting friends and family over to celebrate Earth Hour with an evening of socializing by candlelight and lantern light.

You can celebrate Earth Hour in your home simply by turning off your lights for one hour starting at 8:30PM on Saturday, March 27. Find out more about Earth Hour here.

stories from the movement

TckTckTck Campaign Wins Prestigious "Game Changer" Award at We Media Conference


Every year, the We Media Awards recognize businesses, organizations and individuals who inspire a better world and lead change through media. We are pleased to announce that We Media recognized TckTckTck as a 'Game Changer" for our global efforts in raising awareness of climate change leading up to the COP15 conference in Copenhagen.

In particular, we were singled out for "Chang[ing] the game for cause media by combining on-the-ground journalistic reporting with state-of-the-art digital advocacy, content and petition aggregation and community-building."

While we did not succeed in getting a fair, ambitious and binding climate agreement out of Copenhagen, our efforts in aligning the movement and activating millions of people to become more involved in climate were indeed something that changed the game. And, as you know, we're not done yet.

Our Executive Director, Kelly Rigg, accepted the award at We Media's Annual Conference in Miami. You can watch a video of her acceptance speech here, or read the full transcript here.

>> Related Article: "Why We Were a Game Changer"

featured partner

wwf-logo

WWF is the organizer of Earth Hour, a global climate initiative now in its fourth year. Over the past three years hundreds of millions of people have participated in Earth Hour by turning off their lights for one hour.

In previous years global landmarks such as the Sydney Harbour Bridge, The CN Tower in Toronto, The Golden Gate Bridge in San Francisco, and Rome's Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour. This year WWF will add the five tallest buildings in the world, and the Bosphorus bridge linking Europe and Asia to the list of famous structures going dark for Earth Hour.

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